Our guiding angels

Israel is currently Managing Director and an Engineer at WoHo Systems Inc.

He studied Industrial and Mechanical Engineering at the Barcelona School of Industrial Engineering (ETSEIB) in UPC (Universitat Politècnica de Barcelona) and, upon receiving a scholarship from La Caixa, he studied a Master’s degree at the MIT Sloan School of Management.

In 2001 he joined the Massachusetts Institute of Technology (MIT).

From 2011 to 2020 he was Executive Vice President and Treasurer of MIT.

Vicente Todolí is one of the key names in the world of contemporary art. In artistic circles, he is world-renowned for his role as director of one of the world’s most important museums, the Tate Modern Gallery in London, which he was responsible for relaunching during his tenure. He has previously been in charge of prestigious museums such as the IVAM in Valencia and the Serralves in Porto.

• Medalla d’Or awarded by Generalitat de Catalunya 2018
• Pritzker Architecture Prize 2017
• Médaille d’Or awarded by l’Académie d’Architecture Française 2015
• Officiers et Chevaliers de l’Ordre des Arts et des Lettres de la République Française 2017 and 2008
• International Fellows of the Royal Institute of British Architects (RIBA) 2012
• Honorary Fellows of the American Institute of Architecture (AIA) 2010

As well as being founders of the advertising agency *S,C,P,F…, Luis was President and Toni was Creative Director. Their BMW campaign, “¿Te gusta conducir?”, which achieved worldwide recognition, was one of their most recognisable ads. They have also worked with Coca-Cola, Codorníu, Mahou, P&G, Tous, Movistar, Prisa, El Corte Inglés, Banco Sabadell, DKV, Inditex and Pangea, among many others.

In 2017, they left *S,C,P,F… to found the consulting firm Alegre Roca.